High Street Loyalty Card Powers On

???????????????????????????????Yesterday I had the pleasant task of allocating £500 from the Community Locality Budget provided by Suffolk County Council for whom I represent Hadleigh.
The focus was on the Hadleigh’s Loyalty Card shopping scheme set up by the town’s Chamber of Commerce which has been such a success that it’s been difficult keeping up  with demand for the cards.
Two print runs have been exhausted and cards were in short supply. So it was a timely intervention to finance the printing of 25,000 more cards with an allocation of £500 from the Community Locality Budget.
Jane Haylock of Hadleigh Chamber of Commerce received the cheque at the Chamber’s summer party at Priory Hall in Hadleigh.
Hadleigh Chamber of Commerce President, Tony Addison, welcomed the cheque and said how pleased he was to see such a commitment to Hadleigh’s future and the recognition that market towns are worth supporting.
The Loyalty Card, which was Jane’s project, encourages people to shop locally. Shoppers collect stars on the card each time they spend money in participating shops, pubs and restaurants.  When all 10 stars are collected the cards are handed in to take part in a monthly prize draw.
“We now have 1,700 handed in each month which represents 17,000 sales in Hadleigh shops,” said Jane.  About 75 percent of the cards handed in come from Hadleigh residents with the rest from neighbouring villages and some from people who have stayed in the town as tourists.

Supporting the High Street

Hadleigh Loyalty CardMary Portas writes how people can be categorized as watchers and doers. Watchers watch (and criticize)
and doers do. There will always be  those happier about talking about the death of the High Street than actually doing something about it.
The Hadleigh Chamber of Commerce are only too aware of the situation of our High Street, especially now that Morrison’s have opened and new shopping habits are being  formed. The Chamber is working hard to create a High Street for the twenty first century.
Monday evening sees the second of a series of meetings (at Hadleigh Town Hall) with retailers to plan ways forward. Hadleigh now enjoys a population of 8,000 people which roughly equates to 4,000 families. If each family resolved to spend £25 a week in our High Street (and it’s not that difficult to find what you need at a price which is affordable) then we are looking to a boost of £100,000 coming into the High Street shops. We enjoy first class butchers, florists, farm fresh green grocery, wine merchant, bookshop, pet food shop, health food shop,delicatessen with artisan breads and cheeses, picture framer and decent and welcoming pubs. The High Street is one of the reasons why we chose to move here. For that reason alone we should support it vigorously. The High Street also brings social interaction, a chance to meet your neighbours and friends and to catch up on their news.
So tomorrow’s jobs include ordering the Easter lamb from the butcher and also a nice piece of brisket for slow cooking during the week.
Money has to go somewhere and if it doesn’t go in our neighbourhood then it goes somewhere else – not always to our benefit!