My clients and customers know that I have little time for real estate decorating fads imposed willy-nilly on peoples’ houses without regard to the unique selling points of the property to be sold. Of course, houses and apartments need to be clean, uncluttered and welcoming. But are you selling into a lifestyle or are you selling a commodity where it needs to stand out on a value for money basis?
This weekend my reading included an article in the London Sunday Times espousing the philosophy of Ellie Rees, creative director of Brickworks, an estate agency based in north London. Her views on property decoration include “You need to think about the demographic of the person who’s likely to buy your property, and make it as appealing as possible to them. It’s not about being neutral. It’s about being quite bold and stylish, but knowing what that style should be. How grown-up? How family? How couply?”
Photography is key to getting buyers to book viewings.
“It’s that ‘property porn’ thing we have become so culturally obsessed with. Great photos mean more people click on the property on the internet, which means you’ll get more viewings and, hopefully, the best possible selling price.”
The full article can be found on https://www.thetimes.co.uk/article/before-and-after-home-staging-an-insiders-guide-to-selling-your-property-tgxmgkfcr
At Weichert I have access to professionals who have their feet planted firmly on the ground. I can put you in touch with decorators and photographers whatever the real estate need.